This section will include a small map with pins to 3 businesses that match your search. When doing a search that includes the name of a city or town, Google will show you their map pack. If your goal is to increase traffic and exposure quickly, this is your best bet. ![]() Running Google Ads is the easiest way to get yourself on the first page of Google. If you need help setting them up, check out our recent article titled Master Your Google Ads Game in 10 easy Steps, or contact us. To appear in Google Ads, you need to pay for them. With recent changes making ads look more like organic results, more people are clicking on ads. It’s hard to find specific stats on how many people click on paid ads for local searches, but most studies confirm that around 40% of clicks go to the top paid ads in search results ( PPC Stats). The first thing we find on Google for this search is 4 paid Google Ads. This is what is considered a local search. ![]() Google AdsĪs a test, let’s do a search for ‘lawyer in Edmonton’. Let’s dive into some of the stats about each of these sections. When doing a local search for a business, this will include ads, the local map pack, and the top 10 organics results. The first page of Google today also means much more than just the first 10 organic results. Google has taken over as king, and if you’re not on their first page when someone searches for a business in your industry, you’re almost invisible. ![]() But, at the very least, just being listed there got you exposure. Businesses could even pay for a Bold listing or larger graphic ads to try and stand out from the competition. If you were a business, you ‘needed’ to have a Yellow Page listing. So, why am I even talking about this?īack when we still used phone books, Yellow Pages advertising was a thing (it still is but I’m not sure why). When was the last time you opened the Yellow Pages to find a business? If you’re like me, it’s probably been at least 7+ years or more, or, if you’re part of our younger audience, the answer may be never.
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