"It didn't really state what charity the money was going to." "I assumed it was some kind of charity run," said Jessica Smith, an Amarillo runner. Some have criticized the event as misleading, as they thought The Color Run itself is a nonprofit organization. There were 300 volunteers at the event, but they have not yet received word regarding the donation amount they will receive, Knapp said. "(The Bush Institute) does not receive any of the registration fees, but gets compensated depending on the number of volunteers that helped with the race," institute marketing specialist Maegan Arnold Seymour said. Participants in Amarillo's Color Run paid from $35 to $50 to take part, meaning the event generated revenue totaling from $409,500 to $585,000, in addition to sales from the group's onsite Color Store. While The Color Run declined to specify how much money it took in from the Amarillo event, final numbers show 11,700 participated in the race. Rather, we work with each individual charity to find a solution that meets their specific needs." "We do not have a blanket charity program. "Although The Color Run is a for-profit organization, we love the opportunity to work with local charities," said Jessica Nixon, a public relations specialist. The main goal is to raise awareness for the partner, the site reads. The Color Run, a "'for-profit' event company," according to its website, selects a local organization as a charity partner for each race. The Bush Institute was the local charity partner chosen to benefitįinancially from the event in Amarillo. Bush Institute for Women's Health executive associate Angela Knapp said. "We have received nothing but rave reviews and appreciation for bringing the race to Amarillo," Laura W. Even though the powder has faded and The Color Run is only a memory, people are still talking about their experience with the happiest 5K on the planet. More than a month has passed since thousands of people ran and danced among clouds of colored cornstarch in west Amarillo.
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